Social Media Marketing
A showcase of social media accounts I've managed or contributed to
ModeSens
Managed content strategy and daily operations for ModeSens’ Instagram, TikTok, YouTube, and Community platform from 2020 to 2023. Led the creation and distribution of influencer marketing email newsletters, driving brand consistency and audience engagement across all channels.
JinglengStyle
Led all social media efforts across Instagram, TikTok, douyin, YouTube, Bilibili, and emerging platforms for ModeSens' in-house influencer, acting as the face of the brand. Developed strategic monthly content plans for Fashion Director @jinglenstyle’s YouTube channel, resulting in a 75% increase in subscribers, $40K in sales, and 50K referrals annually.
Lago
Assisted Lagowear in launching their Instagram and Facebook accounts, developing a comprehensive social media strategy to guide the brand’s growth. Created tailored content plans for the startup, ensuring a strong and consistent presence from the ground up.
Social Media Consulting
Specialize in social media and influencer marketing consulting for startups, providing strategic guidance and actionable tips for brands to manage their own platforms effectively. I work closely with emerging businesses that may not have the budget to hire full-time teams, equipping them with the tools and knowledge needed to grow and engage their audience organically.
